Launching the First Open-Source Physical Education Platform Through Integrated Marketing

When US Games set out to launch the first open-source physical education program, the goal was simple and ambitious at the same time. Create a free resource that would empower teachers and make physical education more accessible to students everywhere.

 

This was not just a product launch. It was a mission-driven moment.

 

I helped shape the integrated marketing approach that would introduce the program to educators across the country. We designed a launch that unfolded in stages, beginning with a teaser email campaign to build anticipation and followed by a fully interactive website that allowed teachers to explore the curriculum in depth.

 

The launch expanded into multiple touchpoints, including a national trade show debut, printed materials for schools, and a series of training webinars to support teachers in bringing the program into their classrooms. Each element was designed to make the program feel approachable, practical, and immediately usable.

 

The response exceeded expectations. At launch, more than one million students were already committed to participating in the program, demonstrating the power of a thoughtful, integrated campaign built around purpose and community.

 

What began as a new educational resource became a movement, connecting schools, teachers, and students through a shared commitment to physical activity and learning.