With over 20 years of experience delivering marketing and brand solutions for major brands such as A+E Networks, JCPenney, Crystal Bridges Museum of American Art, Jacuzzi Whirlpool Bath, TOTO USA, Balfour, and BSN Sports, I am a strategic marketing and communications professional with a passion for creative problem-solving and data-driven analytics. Over the past 15 years, I have honed my expertise in blending digital marketing and traditional marketing to drive profitable growth, leveraging a deep understanding of the customer journey to deliver impactful campaigns that generate results.
BSN SPORTS Catalog
The BSN SPORTS catalog is over 400 pages and mails 7 times a year. We had seen a decrease in our internet and call center business over the past several years as the business began to shift to the sales representatives in the field. With improvements in the circulation strategy and improved promotions, we turned around these two business and saw positive growth for the first time in several years.