My work lives at the intersection of brand, growth, and storytelling. For more than 20 years, I’ve helped organizations connect with audiences through thoughtful strategy, creative expression, and data-informed marketing across retail, eCommerce, media, and experience-driven brands.
Transforming the Sales Experience Through a Mobile-First Digital Platform
BSN SPORTS supports more than 450 sales professionals in the field, all working to serve schools and athletic programs across the country. As the team continued to grow, it became clear that they needed a faster and more unified way to access product information, tools, and resources while on the move.
The challenge was not just building an app. It was finding the right solution that could be implemented quickly, work at scale, and respect both time and budget.
After exploring several options, we identified an out-of-the-box platform that could be adapted with minimal customization. This approach allowed us to move faster, reduce development costs, and focus on creating an experience that truly supported how sales professionals worked in the field.
The resulting iPad app streamlined access to product catalogs, customer tools, and sales materials in one mobile environment. It improved efficiency, strengthened consistency, and gave the sales team a modern way to serve their college and school partners.
What began as a technology project became a strategic shift in how BSN SPORTS empowered its sales organization, reinforcing the company’s reputation as an industry leader in innovation and customer experience.