2020 Dance Experience + Dance Spirit Partnership

To support the launch of the 2020 Dance Experience, I partnered closely with the team at DanceMedia to create a custom program designed to meet dancers where they already were and invite them into something new.

 

Together, we developed an integrated campaign that blended native advertising with digital, social, and print storytelling. The goal was not just visibility, but connection. We wanted to introduce the experience in a way that felt authentic to the dance community while building excitement and trust at the top of the funnel.

 

The partnership drove increased traffic to the site and created a library of content that could be repurposed across other stages of the customer journey. What began as an awareness effort became a foundation for broader engagement, helping shape how the story of the 2020 Dance Experience was told throughout the campaign lifecycle.

 

This collaboration showed the power of thoughtful partnerships and multi-channel storytelling in building momentum for a new idea.